Top 10 Styling Tips

Did you know that only 8% of the population can visualise the potential, functionality, size and scale of empty or badly filled rooms? 

Property styling provides visual guidelines, draws focus to features not flaws, gives the perception of a well maintained high quality property, creates flow and makes properties stand out from the competition.

Here are some tips to help you to make a great impression on potential buyers.

 

1. Less is More

If the property is already furnished, decide which items can be used for the styling, and remove everything else to the extent possible for your circumstances.  This is high ROI decluttering. The bigger the item, the more impact and value you will achieve in removing it. You’ll have to remove items when the property sells anyway, so you may as well benefit from 

Likewise, don’t over fill empty properties.

 

 

2. Make it Sparkle

Clean everything! Don’t forget ceiling corners, high touch fingerprint areas, windows, doors, etc. Check all lights and put in fresh high wattage bulbs. You want as much light as possible.


 

3. Feature the Room

Look at each room with a critical eye and assess its features, such as windows, architectural features, fireplaces etc.  Arrange furniture to enhance the features and not detract from them. 

For example, you wouldn’t want to position a large sofa in front of a big window, unless there wasn’t better option.  This is because the focus of the eye would stop at the sofa and follow through to the window and exterior view. Take care not to block access in and out of the room, including exterior doors.


 

4. The Art of  Wall Art

Wall art can make a big difference in the presentation of a property. Be sure to get the balance right - not too much, not too sparse. Scale of artwork usually needs to be a little bigger than most people think. Lastly, place the artwork in proportion to the area.  

For example, above a sofa, you would want art that is 75% of the width of the sofa, and you would want the bottom edge of the art to be 25-30cm above the back of the sofa.


 

5. Living Zones

Rooms that can accommodate more than one grouping of furniture, can be styled to demonstrate how the room can be used in multiple ways - living zones.  Groups can be pulled together with floor rugs. 

Be sure to use appropriate furnishings for the function of each room.  For example, you wouldn’t put a desk in a kitchen or dining area, just to fill up an empty area.


 

6. Pop with Colour

A vibrant colour that is used consistently throughout the property will help your property to stand out and will create flow; from the internet photos, through to the Open for Inspection experience.  

Use pop colours on wall art, scatter cushions, throw rugs and decorative items. Remember to keep it simple.


 

The key to a welcoming bedroom presentation is to stick to the recipe.  

Ingredients: bed, pair bedside tables, pair table lamps, wall art, optional floor rug, optional cozy chair.

Frosting: White or light coloured bed cover (use a larger size than the bed), double pillows for each side of the bed, scatter cushions and a cozy throw rug. Don’t forget a decorative prop or two on the bedside tables.

7. Bedroom Recipe


 

Unappealing fabric on the sofa or outdated furniture?  Dress them up with neutral throw rugs and scatter cushions.  Then add a splash of pop colour.  Wall art above older furniture may need to be toned down or paired cleverly to avoid clashing.

8. Glamping it up


 

Unless the curtains are a feature of the room, consider removing them for the sales campaign. Curtains can make a property look very dated and narrow the audience to whom the property appeals. The only exception is to ensure that bedroom windows have privacy treatment such as blinds (preferable) or sheers. Open windows will change the whole look of the room and let the light in.

9. Closing the Curtains on Curtains


 

Sydney buyers want properties which demonstrate year round entertainment opportunities.  So, don’t forget to style the balcony or al fresco area.

10. That's Entertainment


Remember, buyers will buy on emotion. You’ll want to appeal to the broadest audience possible, aiming to make a connection with their lifestyle aspirations.  You want them to imagine themselves living in the property and thinking about all of the wonderful experiences they will have in their new home.